Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja UKM di Provinsi DKI Jakarta: Peran Religiousitas sebagai Pemoderasi

Authors

  • Ryna Parlyna Universitas Negeri Jakarta, Indonesia
  • Perengki Susanto Universitas Negeri Padang, Indonesia
  • Abror Abror Universitas Negeri Padang, Indonesia
  • Arif Marsal Univesitas Islam Negeri Sultan Syarif Kasim, Riau, Indonesia

DOI:

https://doi.org/10.30631/38.02.103-114

Keywords:

Entrepreneurial orientation, Marketing papability, Religiousty and Performance of SMEs in the tourism sector

Abstract

This study aims to examine the effect of entrepreneurial orientation and capability marketing on the performance of small and medium enterprises (SMEs) in DKI Jakarta Province with religiosity as moderator. All leaders or owners of SMEs in DKI Jakarta Province are the population in this study. The sampling technique uses a purposive sampling approach. The number of samples used in this study were 40 samples. Data analysis techniques in this study used smart PLS software. The results showed that there was a positive and significant influence between entrepreneurial orientation on the performance of UKM, there was a positive and significant influence between marketing capability on the performance of UKM, but interestingly there was no positive and significant influence between entrepreneurial orientation on performance with religiosity as a moderator and also there is no positive and significant influence between marketing capabilities on performance with religiosity as a moderator.

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Published

2024-07-15

Issue

Vol. 38 No. 02 (2023)

Section

Articles

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