Gen Z’s Impulse Buying Behavior of Skincare Product: The Role of FOMO, Celebrity Endorser and Hedonism. ILTIZAM Journal of Shariah Economics Research, [S. l.], v. 8, n. 2, p. 219–237, 2024. DOI: 10.30631/iltizam.v8i2.2776. Disponível em: https://ojp.lp2m.uinjambi.ac.id/index.php/iltizam/article/view/2776. Acesso em: 23 apr. 2026.